For the past two years, we have been conceptualizing and preparing to introduce Steamatic of Sacramento Healthy Home Services (HHS) to the public. The concept of Healthy Home Services was an epiphany. For years we have specialized in all types of in-home services centered on indoor air quality (IAQ) issues, but we were unable to conceptualize our core in-home service business. The inclusiveness of what we do under a unified banner of Healthy Home Services appeared realistic as a centerpiece of our future marketing efforts.
We knew we needed to take our message directly to the home-owning public and so we applied for a Trade Mark for Healthy Home Services (HHS). The concept of HHS incorporates the total building envelope as the primary factor of a truly healthy home; a reality we observed long ago from our every-day experiences. How does one communicate to homeowners that their crawl space and their attic issues (out of sight, out of mind) need fixing? That only happens with education, plain and simple.
Have your heard the local radio advertising message from European Sleep Design regarding overheating while sleeping and the affects it has on one’s body and how their mattresses are designed to minimize this problem? Since hearing it, I cannot stop associating it with my personal experiences with these types of events – that’s what education does when we can associate it with our own experiences with explanations based on physical science and how things work.
We began our marketing efforts with our web site as the center-piece of our efforts to educate the general public. We started advertising on radio station KNCI, banner advertising on SacBee.com, a home show at the Sacramento Convention Center and direct mail to homeowners around existing customers. We seriously track all of our inquiries and leads, and we have become marketing monsters who pay attention to every call, referral and opportunity presented. Frankly, we should have started this a long time ago but we became complacent with our success and we were not planning for the future by not marketing for the future.
The point to all of these words is this: Steamatic of Sacramento is a technically advanced cleaning and restoration business that has observed and learned that the health of the building occupants is dependent on many more factors than meets the eye. We offer free educational information simply by calling (800) 564-1846 or visiting our web site www.steamaticofsacramento.com . If you have an emergency situation, we educate homeowners and handle emergency services concurrently, 24/7/365 by calling (800) 564-1846. We have been doing this since 1972. We welcome inquiries and the opportunity to educate.
